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Something Inspirational

Sometimes it is the people no one imagines anything of - who do the things that no one can imagine.

- Alan Turing

The Age of Augmentation - Cyber/Physical Fusion 

The age of Human/Tech/AI


The greatest gains in innovation, valuation, and problem-solving will come from organizations with Human/Tech/AI Augmentation at the center of their business models. 

AI has become an unavoidable reality and distraction, with the news cycle parading the 'shiny new thing' and "experts" coming out of the woodwork.  Generative AI built on Large Language Models (LLMs) and Artificial Neural Nets (ANNs) have all become household words and for good reason.  But there are nuances, limitations, and unreal expectations that have to be discussed in depth if we are to realize the potential of this technology. 


Central to the brain's decision-making is perception and a conceptual structure. If we are to shape new and

current businesses, we need a conceptual structure - an elegant and simple tenet upon which all other constructs

will be predicated. 


The Human Brain and AI, as we know it today, are intrinsically different yet uniquely complementary. Never in human history has such a relationship existed between man and technology. The greatest gains in innovation, valuation, and problem-solving will come from new models of Humans & AI working seamlessly. 


Replacement will occur as it does with every technological revolution but will largely only yield incremental gains and thus should not be the focus of most firms.  Novel models of Human/Tech/AI Complimentary will yield order-of-magnitude leaps in Innovation and problem-solving.  Organizations that thoughtfully pursue this tenet will be at the top of the valuation power curve. 

It is here that an entirely new body of knowledge will make the greatest impact on management - and it has nothing to do with computers, data or math.

Only through a deep understanding of the brain, how it makes decisions and trusts technology will we unlock the full potential of Human/AI Augmentation

​Instilling Data-Driven Decision-Making into the DNA of firms has been a long sought-after and never achieved goal - regardless of if an executive claims victory.  Simply stated - the brain makes decisions in very specific ways when using data; it trusts technology in very different ways than it extends trust to people.  This is why no amount of data modeling, making data available to people, or visualizing of data will affect certain types of critical decisions.  It has been a fool's errand for many firms to believe that simply making data and dashboards available to people would lead to "better decisions." 


We now stand at the beginning of a new age where new technology (AI) may be able to augment the brain's decision-making in ways that business intelligence platforms failed. To accomplish this, we must have a deep understanding of how the brain and AI are "uniquely. complementary."


  • Human Memory: Our memory is not precise recollections of events.  It captures the essential elements and correlations of sequences of events and their outcomes.  This functioning of memory is essential to our survival - we want to remember what we did right to create positive outcomes and repeat them. 

    • Our memory is Invariant.  Memories, in essence, point back to themselves.  The brain can recollect an entire memory from a fragment - even if that fragment is only partially accurate.

  • AI Memory is the exact opposite - it is precise to the 'n-th' detail.  Computers 'recall' through correlational searches - utilizing probabilities and defined patterns.  This directly complements human memory as the precise events are in the AI while the outcomes and correlations are in the brain.  And when paired with Natural Language Processing and advanced visualization techniques, such as combinations of 2 & 3 Dimensions, the potential to influence the brain's Understanding, Framing, and final Decision-Making is limitless.  

  • We can now pair AI to the individual users' state and trait psychology, heuristics, bias, and preferences.... all of this will further our fundamental concept of Augmentation and unique complementarity.

There are two types of scientists in the world.  Modeling scientists make assertions of truth and prove them. Theoretical scientists

searches for the truth and the possible.

You need both...


Decision-support tools such as data visualization/business intelligence programs abound.  These platforms tout the decentralization of data science, the ability to rapidly build dashboards or SPOGs, new graphs, and millions of colors available in the palette - all of which will improve decision-making; nothing could be further from the truth.

Next-generation decision-making will range on a continuum from fully automated and ML based to human-centric.  Today a deep understanding of trust in technology, the neuroscience of decision-making, and cognitive/decision errors can be mated to UX/UI design to create interactive visualizations that will alter the sensory experience of data-driven decision-making.  These advanced concepts are being piloted in the Operational Technology (OT) and Finance worlds with promising results. 

The key to unlocking this potential for all firms is to begin by reimagining analytics, beginning with the individual, how the brain accepts, trusts, and makes decisions with data, not the precision or accuracy of the data (not discounting the value of either).  This plays into the newest hype of the MetaVerse, which is not new at all, but does focus our energy on reconceptualizing the digital Art-of-the-possible to create a competitive advantage.

I invite you to explore what is possible when we mate the beautiful human brain with AI to solve what are today unsolvable problems

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